THE DOULTON
Agency: DD London
Client: Third.I Group
Lead Designer: Jotham Tonge
My Role: Artworker, Central Marque Design, Social Media and Agent Book
Deliverables: Strategy, Brand Identity, Copywriting, Print, Digital, Signage, Art Direction
Credits: www.ddlondon.com
The Doulton presents a boutique collection of 28 residences that are the pinnacle of luxury living, set in the ultimate London location.
Nestled along the illustrious Albert Embankment, this coveted zone one position encapsulates landmark London with its stunning unencumbered views of the River Thames, The Houses of Parliament, London Eye and the City.
With an impeccable design, bespoke interiors by Banda and world class amenities, The Doulton welcomes residents to a life of unparalleled distinction on the banks of the River Thames, delivering a destination address amongst a neighbourhood of icons.
The Doulton is a landmark residential address where heritage meets horizon. Rooted in the rich legacy of the Royal Doulton Pottery works, the brand blends craftsmanship and modernity to define a new perspective on luxury living in London. Located on the Albert Embankment, with sweeping views of the River Thames and the city’s most iconic landmarks, The Doulton captures both the prestige of the past and the promise of the future.
The visual identity draws directly from the site’s artisanal history. The circular marque features reversed, overlapping 'D' letterforms that reflect unity and precision, while referencing the craftsmanship of the pottery that once defined the area. A key detail is the lion symbol, taken from both the historic Royal Doulton marks and the stone lions that line the Albert Embankment, anchoring the brand in place and legacy.
The colour palette is inspired by the tones and glazes traditionally found in Doulton pottery. These include neutral clays, complemented by a distinctive blue accent. This blue pop colour draws directly from the mosaic detailing found on Southbank House, the only surviving part of the original Doulton Pottery complex in Lambeth, and brings a vibrant, contemporary energy to the identity.
Anchored by heritage and elevated by design, The Doulton positions itself as a destination for discerning residents seeking refined, characterful living. It tells a story of craft, context and continuity, while offering an exceptional outlook shaped by both history and the horizon.